You may have heard marketing as selling products, attracting customers, building customer relationships, or in many ways. As it is understood in many ways in many situations. Here we will discuss its definition, objectives, core elements, types, 4 & 7 Ps, and importance. What is Marketing? Marketing is the process of informing and attracting potential … Read more
Importance of Marketing It is said that almost more than 80% of customers do not come directly to your business or even they do not know your business is there. It is the marketing that introduces your business and products to diverse customers. Today the importance of marketing is ever-growing since the modern market has … Read more
Product Vs. Service Usually, the tangible item is called the product, and an intangible item is a service. The products and services are the core concepts of marketing. In fact, both products and services are the same. Here is how – traditionally products and services are treated differently. But the modern marketing concept suggests that … Read more
For every product we buy, we have to pay some prices. The price is the main factor for determining the value of the product or service. Pricing determines the prices for the products or services. So, what is the pricing? Let’s understand what it is, its objective, importance, and strategies. What is Pricing? Pricing is … Read more
Product Mix Vs. Product Line Product mix and product line are two marketing terms that define the products a company produces and have. Product line on the one hand refers to the group of similar products marketed and sold by a single brand. On the other hand, the product mix refers to all product lines … Read more
What is Product Mix? A product mix is the set of all product lines and items that a particular brand sells. It is also called product assortment or product portfolio. The product mix is the entire collection of product lines and items offered by an organization. In simple words, it is all the products that … Read more
A company can not succeed in the long run if it sells only one product and does not make additional changes and modifications to the product. For this companies need to adopt the product line, which is a strategy for businesses to introduce groups of similar products targeting the same audience with differences in price, … Read more