Marketing

Marketing Challenges

11 Marketing Challenges and 10 Ways To Overcome [Explained]

Now marketing has entered the new millennium. The challenges businesses face in marketing activities have increased. There was a time when exists only a few companies where customers are influenced by companies’ products but now companies’ products are influenced by customers’ preferences. With the call of the digital era, globalization, and the emergence of a …

11 Marketing Challenges and 10 Ways To Overcome [Explained] Read More »

Types of Marketing

Types of Marketing: A List of 63 Marketing Types For Your Business To Invest

Since human civilization began different types of marketing have started to form. Marketing has now reached the digital form which was first started with its traditional or offline form. Since digital marketing was born in the 1990s, it has led to the development of various other forms of marketing. Now marketers can invest in much …

Types of Marketing: A List of 63 Marketing Types For Your Business To Invest Read More »

A Marketer

What is a Marketer? Definition, Purpose, Skills, and Roles & Responsibilities

Who do you think is a person of a company who passes the information about its products or services to people? Is it a marketer? Let’s find out. What is a Marketer? Or, Who is a Marketer? A marketer is a person who is responsible to pass information about a company’s products to people, influencing …

What is a Marketer? Definition, Purpose, Skills, and Roles & Responsibilities Read More »

Marketing Philosophies

Marketing Management Philosophies: 6 Basic Marketing Concepts with Examples

Since the era of modern-day arrival companies are forced to apply different management and marketing practices to beat the competition and earn profits. Do you think sticking to one marketing concept/philosophy gives better results? Due to competition choosing the right marketing concepts or philosophies has been a challenging task for marketers today. Here, I will …

Marketing Management Philosophies: 6 Basic Marketing Concepts with Examples Read More »

Holistic Marketing

What is Holistic Marketing? Definition, Features, Principles, Examples, and Pros/Cons

In this 21st century, fragmented marketing is better than coordinated marketing, or coordinated marketing is better than fragmented marketing, what do you think? Is it necessary to work together all marketing components of a business to achieve marketing goals, profits, or brand image? Let’s see what the holistic marketing concept has to say about this. …

What is Holistic Marketing? Definition, Features, Principles, Examples, and Pros/Cons Read More »