Marketing Archives - BokasTutor

What is a Marketer? Definition, Purpose, Skills, and Roles & Responsibilities

A Marketer

Who do you think is a person of a company who passes the information about its products or services to people? Is it a marketer? Let’s find out. What is a Marketer? Or, Who is a Marketer? A marketer is a person who is responsible for passing information about a company’s products to people, influencing … Read more

What is Labelling? Definition, Types, Components, Importance, and Examples

Product Labelling

The product itself is not identifiable about what it is, who made it, what benefits it provides, etc. Labelling has an important role in making the product more recognizable and identifiable. Let’s understand what labelling is, its types, functions, and importance. What is Labelling? A label is any tag or identification mark attached to a … Read more

What is Product Life Cycle (PLC)? Definition, Stages, Strategies, Importance, and Examples

Product life cycle

There was a time where CDs, VCRs, and Typewriters were the most popular. But today in the 21st century they have become outdated. This is one of the best examples of a product life cycle (PLC). So, what is the product life cycle (PLC), what are its stages, and why it is important, let’s find … Read more

What is PESTLE (+G) Analysis? Definition, Components, Importance, Examples, & Pros/Cons

PESTLE Analysis

Suppose you made a product you thought people would like and distributed it to the market. But you did not get the expected sales or expected results. After some time you realize that you have successfully wasted your money, efforts, and time. This is what happens when you launch a new product or expand your … Read more

What is a Marketing Concept? Definition, History, Features, Principles, Examples, and Pros/Cons

Marketing Concept

Products should be made as per the choices of the company or as per the choices of customers. What do you think about which choices (company or customers) should be prioritized while making products? Let’s find out what the marketing concept of marketing philosophies has to say about this. What is a Marketing Concept? The … Read more

Marketing Philosophies: 6 Basic Marketing Concepts with Examples

Marketing Philosophies

Since the era of modern-day arrival, companies have been forced to apply different management and marketing practices to beat the competition and earn profits. Do you think sticking to one marketing concept/philosophy gives better results? Due to competition choosing the right marketing concepts or philosophies has been a challenging task for marketers today. Here, I … Read more

What is a Product? Definition, Characteristics, Types, Levels, and Importance


What is a Product? A product is any item that can be offered to people and has the ability to satisfy consumers’ needs and wants. It can be in tangible form as well as intangible form. Simply, a product means what we use or consume to satisfy our needs and wants. That can be food, … Read more