Product Mix Vs. Product Line – 6 Key Differences [Explained]

Difference between product mix and product line

Product Mix Vs. Product Line Product mix and product line are two marketing terms that define the products a company produces and have. Product line on the one hand refers to the group of similar products marketed and sold by a single brand. On the other hand, the product mix refers to all product lines … Read more

What is Product Mix? Definition, Dimensions, Strategies, and Examples

Product Mix

What is Product Mix? A product mix is the set of all product lines and items that a particular brand sells. It is also called product assortment or product portfolio. The product mix is the entire collection of product lines and items offered by an organization. In simple words, it is all the products that … Read more