Product Mix Vs. Product Line – 6 Key Differences [Explained]

Difference between product mix and product line

Product Mix Vs. Product Line Product mix and product line are two marketing terms that define the products a company produces and have. Product line on the one hand refers to the group of similar products marketed and sold by a single brand. On the other hand, the product mix refers to all product lines … Read more

What is a Product Line? Definition, Decisions, Importance, and Examples

Product Line

A company can not succeed in the long run if it sells only one product and does not make additional changes and modifications to the product. For this companies need to adopt the product line, which is a strategy for businesses to introduce groups of similar products targeting the same audience with differences in price, … Read more