Types of Marketing: A List of 63 Marketing Types For Your Business To Invest

Types of Marketing

Since human civilization began different types of marketing have started to form. Marketing has now reached the digital form which was first started with its traditional or offline form. Since digital marketing was born in the 1990s, it has led to the development of various other forms of marketing. Now marketers can invest in many … Read more

What is Societal Marketing Concept? Definition, History, Principles, Examples, and Pros/Cons

Societal Marketing Concept

Companies make products, sell, and satisfy customers but they overlook society and environmental well-being. Do you think society’s well-being is important while serving the consumer’s needs and wants at the fullest level? Let’s find out what the societal marketing concept says about this. What is Societal Marketing Concept? The societal marketing concept is a philosophy … Read more

What is Holistic Marketing? Definition, Features, Principles, Examples, and Pros/Cons

Holistic Marketing

In this 21st century, fragmented marketing is better than coordinated marketing, or coordinated marketing is better than fragmented marketing, what do you think? Is it necessary to work together all marketing components of a business to achieve marketing goals, profits, or brand image? Let’s see what the holistic marketing concept has to say about this. … Read more

What is a Product Concept? Definition, Features, Principles, Examples, & Pros/Cons

Product Concept

Do you think product quality is the main factor people purchase products? Let’s find out what the product concept of marketing says about this. What is a Product Concept? The product concept is the marketing philosophy that believes consumers will prefer the products which have the highest quality, features, and performance at given prices. It … Read more

What is a Selling Concept? Definition, Features, Principles, Examples, and Pros/Cons

Selling Concept

Suppose you made a product – do you think it is essential to inform people about your product so that they purchase from you? Let’s what the selling concept of marketing tells about this. What is Selling Concept? The selling or sales concept is a marketing philosophy that relies on aggressive selling methods and heavy … Read more

What is a Production Concept? Definition, Features, Principles, Examples, & Pros/Cons

Production Concept

Do you think when you produce more products, the products will create their own demands? Let’s see what the production concept has to say about this. What is a Production Concept? The production concept is the management or marketing philosophy that believes consumers always buy those products that are widely available yet with lower prices. … Read more

The 5 Core Concepts of Marketing by Philip Kotler [Explained]

5 Core Concepts of Marketing

Have you ever tried to find out what marketing is made up of? Or, what are the key elements that make marketing a whole system? Here, we will discuss the core concepts of marketing in detail. What are Core Concepts of Marketing? Core concepts are basic elements their combination makes up the complete marketing system. … Read more