Selling a product or service was easy back then. But now in this cutthroat completion, it has become much harder, and selling products and making customers satisfied goes a long way. Back then you could sell what you make but today you must consider making products only you can sell. Here, we will discuss the … Read more
What is Marketing Management? Marketing management is the process of planning, implementing, and controlling marketing activities in order to achieve the desired marketing goals of the organization. It is a customer-centric approach. The main activity of marketing management includes finding the target market, getting the market, and earning greater customer satisfaction by delivering and communicating … Read more
Product Concept Vs Production Concept Product and production concept are two marketing philosophies or concepts from the six. These two marketing concepts are sometimes interchangeably used, they are similar to some extent, but, they also greatly differ from each other. The production concept is a marketing philosophy that believes that the product’s price is the … Read more
Selling Concept Vs Marketing Concept The selling concept and the marketing concept are two marketing philosophies from the six which are frequently used interchangeably yet understood by most people in today’s business world. However, they differ from each other to great extent. The main difference between selling and marketing concepts is that – the selling … Read more
Characteristics of Organizational Development (OD) OD is the conscious change process organizations take to improve their strategies, processes, and structures to increase performance in the changing business climate. The main characteristics of organizational development are mentioned below: Ongoing Process OD is an ongoing process that lasts till the existence of the organization. What OD explains … Read more
Organizational Development Process: Organizational development is the systematic and organized process of bringing change in the organization in order to increase its overall performance. The goal of adopting OD may vary between the organizations but the most common goal is to increase organizational competitiveness. The main goal of organizational development is to make business more … Read more
Now marketing has entered the new millennium. The challenges businesses face in marketing activities have increased. There was a time when existed only a few companies where customers were influenced by companies’ products but now companies’ products are influenced by customers’ preferences. With the call of the digital era, globalization, and the emergence of a … Read more