In this 21st century, fragmented marketing is better than coordinated marketing, or coordinated marketing is better than fragmented marketing, what do you think? Is it necessary to work together all marketing components of a business to achieve marketing goals, profits, or brand image? Let’s see what the holistic marketing concept has to say about this. … Read more
Companies make products, sell, and satisfy customers but they overlook society and environmental well beings. Do you think society’s well-being is important while serving the consumer’s needs and wants at the fullest level? Let’s find out what the societal marketing concept says about this. What is Societal Marketing Concept? The societal marketing concept is a … Read more
Products should be made as per the choices of the company or as per the choices of customers. What do you think about which choices (company or customers) should be prioritized while making products? Let’s find out what the marketing concept of marketing philosophies has to say about this. What is a Marketing Concept? The … Read more
Suppose you made a product – do you think it is essential to inform people about your product so that they purchase from you? Let’s what the selling concept of marketing tells on this. What is the Selling Concept? The selling or sales concept is a marketing philosophy that relies on aggressive selling methods and … Read more
Do you think product quality is the main factor people purchase products? Let’s find out what the product concept of marketing says about this. What is a Product Concept? The product concept is the marketing philosophy that believes consumers will prefer the products which have the highest quality, features, and performance at given prices. It … Read more