The 6 Steps of the Business Buying Process [Explained]

Business Buying Process

Business Buying Process The business buying process refers to a series of steps companies used to take to purchase a product. The first step includes the recognition of the problem, followed by determining buying specifications, identifying suppliers, selecting the supplier, making a purchase decision, and the supplier’s performance evaluation. The buying process may differ from … Read more

What is Business Buying Behavior? Definition, Features, Types, Process, and Factors

Business Buying Behavior

What is Business Buying Behavior? Business buying behavior refers to the action taken by any business or organization before making a purchase of any product, service, or raw materials. It is also called organizational and institutional buying behavior or simply industrial buying. Businesses purchase products mainly for three purposes one is for consumption, the second … Read more

5 Major Factors Affecting Consumer Buying Behavior [Explained]

Factors Influencing Consumer Buying Behavior

Factors Influencing Consumer Buying Behavior Consumer behavior refers to any action taken by the consumer before purchasing the product. The behavior consumer shows while buying the product is affected by different factors. The following are the five main factors (psychological, social, cultural, personal, and economic) that influence consumer buying behavior. Let’s understand them individually. Psychological … Read more

The 5 Steps of Consumer Buying Process [Explained]

Consumer Buying Process

Consumer Buying Process The consumer buying process also called the consumer decision making process includes a series of steps consumers used to take when buying any product or service. The steps begin with the identification of the need for the product or service, followed by an information search, alternative evaluation, purchase decision, and evaluation of … Read more

What Are The 4 Types of Buyer Buying Behavior?

Types of Buyer Behavior

Types of Buyer Behavior Consumers purchasing decisions largely depend upon the nature of the product they want to buy. If a buyer is buying a car he may wish to know more about the pros and cons of that car whereas when he buys daily usage items he may choose without investing much effort. It … Read more

Consumer Buying Behavior: Definition, Types, Process, and Influencing Factors

Consumer Buying Behavior

What is Consumer Buying Behavior? Any action taken by a buyer before making the purchase of the product or service is known as consumer buying behavior. It is also called a consumer buying decision. Consumers buy products mainly for consumption purposes. It is obvious that often we take many actions like asking friends, searching for … Read more

What is Buyer Behavior? Definition, Types, Process, Importance, and Factors

Buyer Behavior

What is Buyer Behavior? Buyer behavior refers to the actions and reactions buyers show while buying any product. Buyers’ actions and reaction largely depends on their personal factors and the nature of the product. Buyer behavior is commonly also known as consumer buying behavior. Knowing how and why consumers behave will help your business to … Read more