Objectives of Packaging
Packaging is the process of covering a product with protective materials. The following are the main objectives of packaging.
Protection
The finished product itself is not safe until it is protected with some protective materials. For example, right after the production of the biscuit, you can not transfer it to another place without covering it with some plastic or a container.
Packaging plays a significant role in protecting products. It ensures the protection of products from temperature, compression, dust, oxygen, etc.
Storage
In addition to protection, packaging further helps to keep the products safe. You can keep your products for a long time or until it is sold safely with good packaging.
Also Read: What is Labelling?
Distribution
The packaging further aims to aid in the distribution of products. Through good packages, you can conveniently handle and distribute products from one place to another.
As such effectively packaged products can be easily transported.
Attract
This objective of packaging includes attracting customers. Good design on the product covers, attractive slogans, pictures, symbols, etc. are techniques you can use to design your product’s container.
It is effective to attract customers as it makes your product more appealing than other competitors.
Sustain
With good packaging, you can also preserve the life of your products. It further helps to increase the life cycle of the product.
For example, noodles will be tasteless if it is not packaged properly after production. For this, it is necessary the noodles are packed in a plastic container properly by keeping them safe from oxygen, dust, etc.
Marketing
Packaging also has a significant role in the promotion and marketing of the product. You can further print sales promotion schemes on the packages, which further act as self-serving marketing.
In addition, most middle-class people purchase products that have good packaging, to further use the packages in their daily activities. Take the example of the rural people of India and Nepal.
For this, reusable packaging is necessary.
Information
Packaging provides all the information about the product. On the packages, information like the product’s name, MFD date, expiry date, manufacturer name, ingredients use, benefits, and how-to-use information is printed.
Such information makes customers more confident as they become aware of what they are buying. This lets them decide whether the product is right for them or not.
Convenience
One of the notable objectives of packaging is to make the product convenient for consumers as well as sellers. With good packaging, consumers can easily use the product, keep the product, and transport it anywhere.
Related: What is Convenience Product?
For example, you may not be able to use toothpaste conveniently if it is not enclosed in a toothpaste tube. If that happens you have to keep the toothpaste in one place and you can not easily transport it from one place to another.
Security
In our list of 9 objectives of packaging, the last is the security objective. Packaging also ensures the security of the products. It plays an important role in reducing the security risks of shipping products.
Packages may include authentication seals and use security printing to help to indicate that the packages and contents are not counterfeit. Packages also can include anti-theft devices such as dye packs, RFID tags, or electronic article surveillance tags that can be activated or detected by devices at exit points and require specialized tools to deactivate.
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