What is a Marketer? Definition, Purpose, Skills, and Roles & Responsibilities

A Marketer

Who do you think is a person of a company who passes the information about its products or services to people? Is it a marketer? Let’s find out. What is a Marketer? Or, Who is a Marketer? A marketer is a person who is responsible for passing information about a company’s products to people, influencing … Read more

What is an Organizational Structure? Definition, Objectives, Components, Types, and Importance

Every organization’s success or failure is directly proportionate to how its activities are managed. How organizational activities are directed toward the achievement of organizational goals determines whether or not the goals will be achieved. The process of outlining how the activities should work is considered an organizational structure. Let’s understand it in detail. What is … Read more

What is Classical Management Theory? Definition, Features, Types, & Pros/Cons

What is Classical Management Theory? Classical management theory is the theory that is considered to increase the efficiency and productivity of an organization through autocracy, division of labor, clear hierarchal structure, and incentives. It holds the belief that workers only have physical and economic needs and incentive is the key to motivating them to work … Read more

What is TQM? Definition, Principles, Techniques, and Pros/Cons

What is Total Quality Management (TQM)? Total quality management (TQM) is a strategic commitment of top-level management and implementing continuous improvement in the quality of products or services to meet the requirements of customers. TQM aims to make involved all the organizational members provide quality products consistently. Generally, quality is subjective in nature. As per … Read more

10 Importance of Motivation in the Organization [explained]

Importance of Motivation Motivation is important for organizational success. The following are points that explain the importance of motivation for workplace success. Motivated Employees The importance of motivation is that it helps to motivate people. It is obvious that motivated employees always give their optimum efforts – this is essential to increase productivity and ensure … Read more

What is Managerial Grid Theory of Leadership? Definition and Styles

What is Managerial Grid Theory of Leadership? The managerial grid theory of leadership is a behavioral leadership theory proposed by Robert R. Blake and Jane S. Mouton in 1960 with the aim of explaining leaders’ behavior. According to Blake and Mouton, leaders’ behavior can be identified on the basis of their concern for people and … Read more

What is The Ohio State Leadership Studies? Definition and Findings

What is The Ohio State Leadership Studies? The Ohio State Leadership Studies also called The Ohio State Model of Leader Behavior is a behavioral leadership theory that explains how leaders’ behavior affects the group’s performance and achievement of desired goals. This leadership theory ignores the concepts of trait leadership theory that says great leaders are … Read more

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