Sujan 
I am sure you all have heard about the 4 Ps of marketing i.e. product, price, place, and promotion. Which are great pillars for achieving marketing goals. But, do you know about the 4 Cs of marketing, if you do not, you are going to… What are the 4 Cs of Marketing? The 4 Cs … Read more
The 3 Ps of Marketing Mix The 3 Ps of the marketing mix are additional elements added to the original 4 Ps of the marketing mix. These 3 Ps include people, process, and physical evidence. While the previous 4 Ps apply to manufacturing businesses, these 3 Ps are relevant to service businesses. Due to the … Read more
Selling a product or service was easy back then. But now in this cutthroat completion, it has become much harder, and selling products and making customers satisfied goes a long way. Back then you could sell what you make but today you must consider making products only you can sell. Here, we will discuss the … Read more
What is Marketing Management? Marketing management is the process of planning, implementing, and controlling marketing activities in order to achieve the desired marketing goals of the organization. It is a customer-centric approach. The main activity of marketing management includes finding the target market, getting the market, and earning greater customer satisfaction by delivering and communicating … Read more
Selling Concept Vs. Marketing Concept The selling concept and the marketing concept are two marketing philosophies from the six which are frequently used interchangeably yet understood by most people in today’s business world. However, they differ from each other to great extent. The main difference between selling and marketing concepts is that – the selling … Read more