What is Societal Marketing Concept? Definition, History, Principles, Examples, and Pros/Cons
Companies make products, sell, and satisfy customers but they overlook society and environmental well-being. Do you think society’s well-being is important while serving the consumer’s needs and wants at the fullest level? Let’s find out what the societal marketing concept says about this. What is Societal Marketing Concept? The societal marketing concept is a philosophy…