What is Behavioral Segmentation? Definition, Factors, Example, and Pros/Cons

Behavioral Segmentation

What is Behavioral Segmentation? Behavioral segmentation is a market segmentation strategy that groups customers based on behaviors customers show while buying and using products. The consumers buying patterns may include usage, brand loyalty, benefits sought, occasion-based, etc. Here, behavioral does not refer to a behavior of a person, instead, it refers to the consumer’s interactions … Read more