What is Marketing Environment? Definition, Features, Types, and Importance

Marketing Environment

It is obvious that no business organization is isolated. They operate in the environment. The factors of this environment affect the functioning of the organization. Some factors are within the organization whereas others are outside it and they affect the marketing activities of the firm. Both outside and inside factors make up the marketing environment … Read more

18 Components of Marketing Environment [Explained]

Components of marketing environment

What is Marketing Environment? The marketing environment can be defined as the combination of external and internal factors/components that have a direct and indirect influence on your company’s abilities to serve, build relationships with clients, and achieve desired marketing goals. Components of Marketing Environment Generally, types/components of the marketing environment are two – internal and … Read more