Kotler’s 5 Product Levels Model [Explained with Examples]

5 levels of product

Kotler’s Five Levels of Product Marketing gurus Philip Kotler and Kevin Lane Keller published the five levels of the product model in the book called “Marketing Management” in 2003. Commonly known as Kotler’s product levels. Let’s understand each of the levels of the product in detail with relevant examples. Core Benefit The core benefit is … Read more