What is Psychographic Segmentation? Definition, Factors, Example, and Pros/Cons
What is Psychographic Segmentation? Psychographic segmentation is a market segmentation strategy that groups customers based on the factors like personality, attitude, lifestyle, social class, and interests. Psychological segmentation aims to know why and how consumers do the way they do. It seeks to understand the customers on an individual level and use personalized messages to … Read more