Marketing management philosophies

Marketing Philosophies: 6 Basic Marketing Concepts with Examples

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Marketing Philosophies

Since the era of modern-day arrival, companies have been forced to apply different management and marketing practices to beat the competition and earn profits. Do you think sticking to one marketing concept/philosophy gives better results? Due to competition choosing the right marketing concepts or philosophies has been a challenging task for marketers today. Here, I … Read more

What is Marketing Management? Definition, Objective, Features, Techniques, and Importance

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What is Marketing Management? Marketing management is the process of planning, implementing, and controlling marketing activities in order to achieve the desired marketing goals of the organization. It is a customer-centric approach. The main activity of marketing management includes finding the target market, getting the market, and earning greater customer satisfaction by delivering and communicating … Read more

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