5 Major Factors Affecting Consumer Buying Behavior [Explained]

Factors Influencing Consumer Buying Behavior

Factors Influencing Consumer Buying Behavior Consumer behavior refers to any action taken by the consumer before purchasing the product. The behavior consumer shows while buying the product is affected by different factors. The following are the five main factors (psychological, social, cultural, personal, and economic) that influence consumer buying behavior. Let’s understand them individually. Psychological … Read more