The 6 Steps of the Business Buying Process [Explained]

Business Buying Process

Business Buying Process The business buying process refers to a series of steps companies used to take to purchase a product. The first step includes the recognition of the problem, followed by determining buying specifications, identifying suppliers, selecting the supplier, making a purchase decision, and the supplier’s performance evaluation. The buying process may differ from … Read more

What is Business Buying Behavior? Definition, Features, Types, Process, and Factors

Business Buying Behavior

What is Business Buying Behavior? Business buying behavior refers to the action taken by any business or organization before making a purchase of any product, service, or raw materials. It is also called organizational and institutional buying behavior or simply industrial buying. Businesses purchase products mainly for three purposes one is for consumption, the second … Read more