4 Concepts of a Product: Physical, Service, Augmented, and Total Concept
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4 Concepts of a Product: Physical, Service, Augmented, and Total Concept

Concepts of a Product There are four concepts of a product in marketing namely – physical concept, service concept, augmented concept, and total product concept. Do not be confused with the product concept of marketing. It explains a philosophy that consumers prefer those products that have the highest performance, quality, and durability. Here, we are…