Business & Entrepreneurship Archives - Page 2 of 39 - BokasTutor

10 Importance of Organizational Behavior (OB) – Explained

importance of organizational behavior

Importance of Organizational Behavior First of all Organizational Behavior is the study of human behavior in the organizational environment. Organizational behavior understands human attitudes, characteristics, nature, and performance within an organizational setting. Organizational behavior studies how people can be encouraged to behave in ways that will improve their performance and relation in order to achieve … Read more

What is a Product? Definition, Characteristics, Types, Levels, and Importance


What is a Product? A product is any item that can be offered to people and has the ability to satisfy consumers’ needs and wants. It can be in tangible form as well as intangible form. Simply, a product means what we use or consume to satisfy our needs and wants. That can be food, … Read more

What is STP Marketing Model? Definition, Process, Examples, & Pros/Cons

STP Marketing

Most businesses make mistakes when they try to sell products directly to customers i.e. they do not try to understand what the customers need, what they want, and what their preferences are. Today successful businesses are based on customer-focused marketing strategies. And, a business that does not consider the customer’s account would not sustain itself … Read more

What is Product Positioning? Definition, Types, Process, Importance, and Examples

Product Positioning

What is product Positioning? Product positioning is a marketing strategy companies use to create a unique image of their product in the mind of their target customers. Companies can create the position of their product in the consumer’s mind or marketplace in terms of product quality, price, status, durability, and other unique features. It aims … Read more

What is Market Targeting? Definition, Criteria, Types, and Strategies

Market Targeting

What is Market Targeting? Market targeting is the process of selecting the best market segment from the available segments. The best market segment includes one that has greater opportunities and that matches your firm’s objectives and resources. Market targeting includes first segmenting the large market into different sub-markets, evaluating each of the market segments, and … Read more

6 Pros and 3 Cons of Market Segmentation in Business

Pros and Cons of Market Segmentation

Pros and Cons of Market Segmentation Market segmentation includes dividing a market into different consumer groups based on the unique characteristics each group shares. The following are some pros and cons of market segmentation it can offer to your business. Pros of Market Segmentation The following are the main advantages of market segmentation. Helps To … Read more

What is Behavioral Segmentation? Definition, Factors, Example, and Pros/Cons

Behavioral Segmentation

What is Behavioral Segmentation? Behavioral segmentation is a market segmentation strategy that groups customers based on behaviors customers show while buying and using products. The consumers buying patterns may include usage, brand loyalty, benefits sought, occasion-based, etc. Here, behavioral does not refer to a behavior of a person, instead, it refers to the consumer’s interactions … Read more

What is Psychographic Segmentation? Definition, Factors, Example, and Pros/Cons

Psychographic Segmentation

What is Psychographic Segmentation? Psychographic segmentation is a market segmentation strategy that groups customers based on the factors like personality, attitude, lifestyle, social class, and interests. Psychological segmentation aims to know why and how consumers do the way they do. It seeks to understand the customers on an individual level and use personalized messages to … Read more